HelloPrint Website UX Audit 🚀

I'm Philip Wallage from BTNG .studio and this is a quick scan of the HelloPrint website.

And over the next few minutes I'll walk you through three of your product pages or product journeys and the checkout flow.

And I'll do my best to identify any conversion blockers and friction points that may be costing you sales.

I'll be calling out issues as I see them.

think of it as seeing your website through fresh eyes.

with over 20 years of experience in e commerce UX design.

So what, this isn't, this is not a complete redesign or some sort of a final verdict.

It's a diagnostic tool.

It's a starting point for discussion and prioritization.

Some things I flag might have valid business reasons behind them and that I'm not aware of, and that's perfectly fine.

The goal is to surface what stands out from a user experience perspective so your team can evaluate what's worth addressing.

sharing your questions.

You're welcome to share this video and the accompanying, notion document internally, with your team.

And if anyone has questions or want to discuss any of the findings, they can reach out to Niels Mohlenaert, is my point of contact, for this project as well.

So I'll go through, each product journey, naturally, as a customer would, and pause to highlight issues that I encountered there.

And everything I mention will also be documented in a notion file, that's delivered with timestamps so you can easily jump to any of those specific moments.

So let me share my screen and we'll get started.

before I forget, I'll start with desktop, but I'll share some mobile insights as well.

But the main focus will be desktop.

So here we have the homepage and it's not the starting point for every journey, but I thought there were some more generic points that I thought were worth mentioning.

so first of all, I think it's definitely one of the better looking digital platforms when it comes to print.

I'm slightly familiar with some of the other competitors within the industry.

and I think it has a very refreshing, clean and polished look.

so one thing that I noticed, for example, if I go through it, there's a pretty small logo which is big enough.

It's perfectly fine.

there's this search and it's fast.

It's super fast.

To be honest.

I really enjoy the split between pages and products.

I do think it lacks a bit of visual.

So I can imagine that when I would search for let's say a zip hoodie.

I personally would already like to see some sort of an image here.

I also think from a dark mode contrast perspective it looks a bit flat.

I do like the background blur with the COVID I think it could have a bit more contrast.

also on hover.

Yeah, this is exactly what would happen, when you change the font weight on hover you could get like those glitchy things.

overall closing works fine.

there's the old products and yeah, the other navigation items.

I'll try to combine my Dutch and English as well as possible.

what I notice about the menu is that all products has the same weight as books, or house style or banners, signs, gifts.

I think there could be a bit of a different weight.

I do think that if the all products is an easier way to navigate or at least give a better impression, it could be worth.

Look what's going on over here.

When I hover over the last one, Gelegen, Hayden and Efinimenta, the menu kind of extends.

because of the content on the right side.

Of course.

My yeah, it looks fine.

To be honest.

It is a bit of a, Einheitzworst.

It's very text based.

There's no icons, no indicators.

I could consider like being this being a bit more visual.

customer support.

It's online.

There's a phone number.

I can imagine that a lot of people just like to pick up the phone.

the Trustpilot looks great.

There's some help here, some support chat with us.

I could imagine that possibly some sort of an icon or maybe even one of these pictures to add to the support could help out There, this menu, I think it's low Prio, so I'll skip it for now.

Overall, the homepage looks quite interesting.

There's a lot to see.

I would expect some draggable item in here instead of the, Only the arrow.

I do think the arrow is either positioned a bit weirdly.

I understand it through the container, but I think it could be.

Yeah, it could stand out a bit more or at least have some indicators underneath as well.

or just make this draggable.

That's just a.

quick thought.

so let's dive into some products I should actually start on.

Let's posters.

So this is the, well you could call this the category page or product listing page.

But the first thing that I noticed when I was here, is that there's a bit of a difference in like the positioning.

so the blue back posters, it stands out a lot more.

The image is a lot bigger compared to the other ones.

so also because of the color of the thumbnail, it stands out a lot more.

now one of the things that I'm unaware of would be the average order size.

And with that I don't mean the value.

but I'd love to learn more about what the average order size is.

So for example, when I get to this page, I can see, I can get 100 posters for €33.

But how, many people order how many posters?

Because if there's a very large audience that needs like 10 or 15, this price could maybe scare them.

Or this could also be a price simply saying, from as cheap as 30 cents per poster.

so one of the possible experimentations that I would love to propose would be to change or to measure the effect between saying this is how much 100 items would cost.

Normally this would be 36.

So I guess that's compared to something.

But this is how much you pay for 100.

But I think there would be a lot of people who are interested know like how much per poster.

But that's for people who buy lower quantity.

it could be something to consider.

Maybe you've done that already.

I'd also like to point out that we offer a discount price here.

there are new rules and regulations that would require, EU companies or E commerce platforms, to back up those claims.

So if at some point it did cost €36, something, that should be shown.

So for example, it's not, it's not going to be that uncommon to say like the lowest price in the last 30 days was this price and on average this is how much it normally costs.

So this is the real price.

Now it's a bit of an extensive topic so I'll leave it there.

other than that, I noticed there's a bit of like an inconsistency.

So Amber Fola recommended is the first tag while quickly delivered is the second one and on the second product they turn positions while the shipped quickly and free design, of course they're different.

I could imagine as well saying, imagine seeing like an icon here that when it comes to delivery you could maybe do a truck icon or some other thing to clarify.

So everything is very text based.

it does make it look very clean and calm.

but it could be worth measuring to see if that does something.

So let's get to the main course, a poster.

So one of the things that I like is that we have these buttons here on top that I can imagine that if I click product info I go to the description.

it's called omschreifing and here it's called product info.

I would like to make those consistent.

So here we talk about specifications and here we talk about product specifications.

FAQs are stellege.

Bestel Process is the only one that's consistent.

I do like the items but they do kind of look disabled.

they are very light gray and I can imagine that you don't want to draw too much attention to it, but I can imagine that this could be confusing.

then let's talk about product images.

so some of the image types that are really valuable for print, are scale images to show the size, possibly close ups from the materials, in use lifestyle shots.

so not just like a white background but also a real environment.

so let's take a look.

I see this poster.

It's like hanging from a clip.

It's very nice.

It's a poster that says posters.

it's a good looking poster.

Topography solid.

It's a good starting point.

It is black and white.

So I could recommend try it out with a colored photo or a colored poster.

then we have a two.

So this could be because I was messing around with the sizes that it remembered.

so I'll just put it to a four for now and then I'll go back to the images.

I like this one.

It's very colorful, bright.

I do think that with this image you can see like it looks very thin and glued so you see all those wrinkles.

I would be a bit careful with that.

because the material used is like shiny by default or recommended.

but what if I would do like a 250 grams like very thick paper, Would it still look like this?

So if the product images are something that's going to be on the backlog, I would recommend maybe trying things out.

So you could say this photo would be like this is the eco print.

It's the 135 grams.

It's like the thinnest one that we have and it's the cheapest price per item.

So maybe you could link some of the items with the configurations as well.

this picture is a little bit much for my taste but I get the point.

It's nice that you can say like maybe you just want some posters for your daughter room or I don't know.

we have this picture which it's not bad but I don't love it.

there's this guy on the bike, I wonder if the if the ratios are correct.

Like an A4 is like bigger than his head.

I guess that could be the fact.

there's this weird outside shadow.

I don't know if this is specifically useful but yeah, confusing.

Then we have this Abadi.

so it would make sense to also say like hey this is the Abadi.

Size looks pretty good.

there's this poster in the window for small business owners.

A larger poster.

and then we have the size image.

So overall the photos are not terrible.

I do think that like the size image this looks a bit like Yeah, I'll try to keep it polite but it reminds me a bit of like an Aldi or a little like flyer.

Maybe this could be the poster itself also looks kinda.

Yeah, not that wow factor.

so maybe it would be cool to get some user generated content here like have some people that show their A4 poster or their A3 poster.

I did notice that for the different sizes they are very much in line.

So it's nice to see that when you scroll to the photos you can say like yeah this is the size photo.

There's some recognizability there which is good.

I'll park the comfort button for now.

Overall the chevrons or the arrows, they're subtle.

Ish.

they don't stand out that much.

I don't expect people to have a problem with the images.

so a bigger topic.

I'm going to select sizes.

So for whatever reason I'm a customer.

I want A poster.

So for the sake of the story, I'm a small business owner who has a.

I'm selling Tostis Happy, Tosti in Daventer.

This is a very awesome place and for my store I think I need something like maybe an A3 poster.

I'm not quite sure.

so I think like, okay, this is an A4 that could be on the table.

I think A4 is a little bit too small.

so I want A three.

you know what?

No, no, I should do an A4 now.

Once again, I have to open the selector to see all the options.

I also don't like the hover effect.

Turning the text bold and dropping it to two lines.

it's not breaking anything, but it just looks a little bit messy.

So I would recommend the hover effect simply being that border color, change and maybe like slightly graying out the other options.

Saying like, hey, highlighting.

This is the one you're hovering.

and if I'm in this choice section, I still have the A3 choice.

I'm going to click A4.

Why not make this a lot smaller now saying like, hey, the format, maybe it has an icon.

I pick the A4 and give me like a change or an edit button.

Because sure, I can change it now, but if I want to change it back to a 3, I still have to open it.

so I wouldn't mind like if I made a choice maybe closing this so I can focus on the next task.

Or if I do want to change it, like show me all the options and when I click one of those options, close it again.

orientation.

it's fine.

I do notice that there's the spacing between the cards.

Like this is really narrow compared to the format.

and when I take a look underneath, it seems like the space between mud and Vorboute.

They seem a little bit wider than these sizes.

I'm not 100% sure, but that's just some consistency things.

I also wonder if maybe the spacing between the rows could be a little bit tighter.

That's just some visual changes.

But I think from a UX perspective, like this could be just to change it.

So this could be like an image, stand change and it should be portrait or landscape maybe.

then we go into material types.

Now this is where I do have some opinion about it because when I change sizes I get this lovely, image that demonstrates the size.

But I think when I change material it would be even more important to me that I get a close up of that image or at least give me like an info tooltip that I can click that gives a modal or something that at least allows me to see the materials.

Because I as like a total Tostee place seller, I have no idea what is material type special.

I honestly have no idea.

I don't know what it looks, what makes it special, does it dissolve, does it self destruct?

I don't know what it is.

so okay, now I actually notice that it's a category and underneath I have to pick one.

So for me this is a confusing thing.

So if I go to shiny, sure these are the shining papers.

This I don't notice underneath.

I don't see the relationship between shiny and the material here.

so how do you do this differently?

same material type.

Then have these as filters maybe or maybe as headings but not as clickable elements and let me scroll through it or let me just figure this one out by myself.

I also think that yeah these cards, they're not horrible.

I think maybe I would like to see some sort of a zoom here or at least a preview in the gallery as well.

this to me was like a confusion moment.

NS1 maybe it's just me, but those are my thoughts.

So I would like to see more visual representations of how this would look.

I could also imagine that when I go to for outside I see the blue back and, and I know that I read somewhere that blue back is it helps to so it's not see through.

that's nice.

But if I haven't seen that somewhere else, how would I know what this is?

So I think these could be a bit more there could be a bit more text or elaboration or at least help me figure out what I need.

Maybe I could go to the frequently asked questions.

from which materials can I pick?

Okay, so here we talk about blueback.

so here we talk.

So it's good for bishop windows.

so here there's a bit of explanation but why not have some sort of a relationship between like an info icon that could be an internal link or even if it's in the faq, I don't imagine or I could imagine that not everyone would go to the FAQ when they're making the choices.

so here I can see I'm unable to do double print which is fine.

I want to go to met this one double sided and we talk about oplache or amount, price per design.

Do you have multiple designs?

Add, Vughtenden par undeferb Article 2 in your Winckelmann.

So this to me is another confusing moment.

price per design.

Also, like, it's positioned quite shitty.

I think price per design is the heading that should be bold.

This could be light text underneath, or it could be some sort of a notification bar, something like that.

I have no idea what this means.

So it says, like, add a design to your cart.

So maybe I could do that later or something.

I don't know what I need to do here.

I see, some sort of a warning.

I'm confused.

I'm unhappy.

Then we see these quantity prices.

And this is something that I would highly recommend experimenting with.

Because I can see One item is 929.

Why is it normally 1022?

Is that really so?

Or should I just say, like, for one item you don't get a discount, so you pay 9.29.

But if you get 5, normally it would be 5 times 9.29, which is more like €50.

But now I only pay 9.99.

So what is this?

so this is the price per item, but it goes up, so it's not the price per item.

So for 10 posters I paid 12.

so you would rarely take one because you can get five more for 70 cents.

so this is the total price.

What I would like to experiment or recommend experimenting with is showing the price per poster or like, better explaining, how much you save.

Because I can see if I have to pay like 9.29 for one poster, but if I get 10, I would only pay, €1.

€1 25 for 10.

Like, that's a huge discount.

The difference between that is a lot bigger than 929 and 12.49.

So that's something that I could imagine, experimenting with.

That might mean that you would get rid of the compare price or the green price, and just say 10 cost you 12.49.

You pay €1 24 or 25 per poster.

so, yeah, that's, a part there.

then we have all versions.

I think this is.

That's a lot.

yeah.

Would I not rather just fill in a number at that point?

I'm unsure.

yeah, this could also maybe have some sort of a chevron, down icon perhaps.

then if I go back to, like, the headings, so orientation, material type, those are all bold.

Like the amount or quantity and expected delivery date is not bold.

So that should be bold, I guess.

I do understand that.

Yeah.

yeah, that should be bold.

Friday, February 6th, possibly Monday.

I see why you would say that.

We expect it to deliver on the fourth.

one thing, you could consider changing expected delivery date to something more like human language simply saying, when you'll get it.

So more in the eyes of the users.

you sold it on something in those lines.

then we do say upload and check your files before Friday.

So this is kind of interesting.

So if I select Friday the 6th, then I need to upload and verify my files before Friday 11:30.

So this all has to do with the point of production.

So if I would purchase it now, it's Thursday evening.

You'll, do nothing with it until Friday at 11:30.

I think that makes sense.

That's pretty fair.

the text should always be the same, right?

For all the other options as well.

no, it does change.

if this is dynamic, perhaps it should be in the one that you selected.

Not sure.

it is important then we talk about price, total excluding taxes.

Not, looked what you found for ask, an estimate proposal.

That's okay.

yeah, so that's the configurator.

So I do think that there could be an experiment saying, well, if you made a choice, collapse it, what would that do?

Because it is nice that, people always like to have progress.

So these are actually steps.

Like step one, pick your format.

You pick a format, it gets like a green check, it closes, You've selected the format.

You can still change it, but show like, hey, you've completed this step.

Because that actually encourages people to, go through the process and finish what they started.

Other than that, we have this, text hidden here.

description.

It's full, fine product specifications.

I'm not sure if this is dynamic.

It could be like, it's available in these.

the zebra.

I don't mind available from one.

So the design guidelines.

This is of course pretty technical.

You can download a PDF or an InDesign.

this is where I do want to talk about the contra part because I'm very curious.

how many of your orders are actually designed in contrast?

because then there should be a canva button here as well, I think.

depends on your audience.

But yeah.

why is there not a canva link here as well?

Frequently asked questions.

So this is interesting because this is of course an accordion.

And inside the faq, there's another accordion.

I would be curious to see if what would Happen if you would remove the frequently asked questions from this accordion and create more like a separate like heaven heading that says frequently asked questions and then have something a bit more tangible like some sort of a gray background where the question is on.

If I open that question then I do get the information.

so why would I propose that?

Because actually this is what people see.

They don't see the questions.

But if there would be like how do I pick the right material or some questions about when can I expect it, when do I upload my files.

I think it would have more impact to have those questions outside of that faq.

posters, Marken dasen gratz templates.

A lot of free templates.

Design now, pick from hundreds of designs.

what I don't see here is Canva.

So I'm just going to click it.

I go to some sort of Canva embedded thingy.

I have a missing dog.

I'm going to create a poster.

I can pick some sizes.

So I'm not going to go through the whole Canva flow.

I won't have time for that.

But yeah, that works.

Let's save that for a different time.

So I have my poster.

it's something something, stand everything.

Nice Stel process.

so let's go into the checkout flow before doing the other products.

sorry, I'm going way too fast.

there's some pictures in here.

There's the configurator.

Then there's this almost exit intent pop up.

I think this you could be, you could ask yourself if this is smart.

We have the reviews under here which is nice.

I would be curious to see if it's possible to collect reviews where people actually upload the products that they created.

I know it's very visual.

People are proud of their design.

So why not try to turn those user reviews into some user generated content.

I'd love to know more about like the brand positioning for hello print when it comes to like how close do you want to be with your buyers?

I think it would be very awesome to like maybe have a couple of stories in here from like this is my wife loves these posters that I've made or my daughter has these amazing posters on her wall.

Or my business grew or we organized a festival.

Like have different stories available from people that talk about their project and show like the thing that they created and maybe even say like this is the eco friendly, so many grams.

This dimension.

that could also be as a bit of Inspiration.

So I do think that the product page itself is a little bit, light.

I could even imagine doing some like, articles in here about poster design or like articles that link to SEO pages to share that SEO value.

So there's like, a lot of stuff that you can do in there.

so I'm going to order.

I'm not logged in.

I don't have an account.

This is my cart page.

oxy get 5 more for only 80 cents.

Nice upsell.

I already forgot what I had, So I had 10.

I get five more for 80 cents.

Okay, sure.

Why not?

Does the quantity change?

Yes.

and the button stays there.

That's very sneaky.

But, I kind of like it.

So that's cool.

check my files for €6.

So it's a design expert.

did you know that design, experts in 40% of the cases still find mistakes.

on one hand that's a good reason to upsell.

On the other hand, it could also be a message that people say, like, you know what, I'm not ready to order.

I said double, triple check my file.

Which could still be a good thing.

But this does affect your, yeah, this could have an impact on your conversion.

so this is interesting.

So I'm, I click the info button and it shows the same modal as when I uncheck it.

on the info.

Maybe we could change the text a bit to why you should have one of our experts have a look at your file.

Yeah, for 750 guarantee for a good design is interesting.

mapstander cloud.

So this one is free.

so this is some sort of priority service.

if you're too late, you get 20% back from your purchase.

This is kind of, this one sits kind of weird with me.

So we talk about some sort of insurance and we insure against loss and delay.

And delay is like a big thing.

Like if there's an event and the delivery is too late, even though it's not hello print's fault.

That really sucks.

But when I see there's only a 20% refund, I would still be pretty pissed.

So that's a bit of a thingy on my end.

Especially if it costs like only 99 cents.

It's kind of interesting.

so there's the cart overview, there's some taxes.

I could ask a free proposal.

I don't know why, but at this point I would just want to continue with the cart.

Yeah, I think I would remove the proposal step Here, to be honest.

experiment what that does or maybe even check how often this button is being used at this place.

you can upload your files after ordering.

So this is a big topic, from one of your competitors where I've worked with in the past.

It was actually required to upload your files before pay paying, which was a huge nightmare and mistake.

this allows people to go through the process.

Cortex, coda.

I would probably recommend doing the discount code somewhere in here as a text link.

And if you click it, you get the input field to fill it in.

Now, it's a bit low, which.

Yeah, I don't know.

I think this I don't know.

You might consider looking into some clarity screen recordings and filter on purchases made with a discount code and see how long people were looking for this field.

Reference.

field.

Okay.

Add a reference field.

Fine.

I also wonder if this should be like some sort of collapsible thingy and not some sort of a link.

it not being a link makes the green very rare and focuses on here.

That's nice.

so I can't do a guest purchase.

so I will do my Google login.

I will create an account.

It said oneall.com.

so it goes through some external domain.

It's fine.

Now I'm in the.

Once again in the cart.

But this actually is the checkout.

do I still need this step so I can pick the default?

Well, I can't pick anything, actually.

I already checked this in my cart.

Do I need this step?

That's my quick question.

then we get payment.

of course.

Ideal all the famous options.

this is interesting because it's a green one, but it's actually some sort of info.

This should be blue or yellow perhaps.

As soon as the payment is, processed.

You can't change your invoice address and text number.

Okay.

Do we need to state this?

I'm sure there's probably some history there, but, Yeah, don't make me think during my checkout.

You know, this is something that I need to think.

So now it's like I need to confirm this.

do I need to put something here like, I need to add my tax number, maybe?

okay, so, also because we're already a bit on time, I can save an address, which is nice.

There's this whole, address book, which is nice.

I could add a new one, but this one talks about the address and beta VNR text, number.

So that's here.

So I Need to do this.

what I think I'm missing in this one, would be the question, like, hey, do you want to add a text number?

You need to do it now, have a link and just show me the text field or show me what I need to fill in.

Or at this point say, like, hey, if you don't fill in your text number, you won't be able to do Here's the preview.

And allowed to pass.

interesting.

I never seen this before, so I would be curious to know how much it's being used.

we already have the new ideal, weirdo.

Technically I think it should be ideal.

And the word weirdo should be here as well.

But, that's not something that would hurt.

our promise, 100% happiness.

I think this is nice.

Probably change these two around order wise.

yeah, this one worries me a bit.

So this would go to ideal.

that's the official ideal payments.

That's okay.

so those were some of my thoughts on the checkout.

I'll have to speed up a few things.

So we talk about banners and water bottles.

so once again we have a category page.

different banners, different ratios, different sizes.

I guess that's unavoidable.

I do think this one is very, very big.

It's recommended.

It's probably the most picked.

Custom builds, Bauhack Hekwerk banner frame and then some other options.

There's some banner in here.

Fall open Alcalante indoor banners.

Okay.

if I go here, which product am I picking?

So it's a roll up banner.

Is it the same?

So this is budget roll up banner.

This is another one.

So these are different products.

I'm not quite sure if I understand that relationship.

I would also probably recommend just doing like a lighter green background instead of this fade.

But that's opinion.

so I'll make a Spanduk.

We have sizes.

yeah, 40 sizes.

that took a bit of time.

I don't, I don't think I have like a real world or a feeling like how big are these?

So I saw the Bauhec Duke on a previous one.

I would highly recommend when somebody selects this to show exactly like, it's this use case.

So I don't see one here I think.

but show what a bow hack Duke looks like on the context of a bow hack on a fence.

different sizes.

It could be anything width and height.

There's a min max range, which is nice.

It's in Centimeters, which is good.

they do feel a little bit small.

The X.

Okay.

Quantity.

so here we just have like, how many do you need, I wonder?

why do I need to do the quantity first?

So why would I not first pick these options and end with quantity?

I think quantity to me personally feels like a choice I would be comfortable with at the end.

and for these options it does have some sort of an imagery.

I, think it would be nice that maybe even consider setting the photo to fixed that if I would scroll down, I would still see it.

And then when I select one of these options, it could show one of those more detailed images larger.

alternative.

As an alternative, I would say give me the option to zoom in on these pictures as well.

off working.

I understand this.

think that's perfectly fine.

holes in the corner with some, nice upsell with good margins.

I wonder how many I get, to be honest, because with this I can imagine that there would be four holes, but I would not necessarily know how many elasticas, I would get.

other than that, we have more product page.

So we talk about.

Well, we have this section Magnuja Undwerp.

Here we go into the materials.

So there's a bit more information here.

curious to know why there's nothing like this on, posters.

And we scroll down.

So there's also the environmental option.

there should be some sort of a green leaf icon somewhere here as well.

so we talk about the Pro Pass Spanduker.

Is that something that I was able to pick here?

Yes.

but it's rpet here.

So once again I'm confused.

Like if I want to go full environmental friendly, it's here rpath, but here it's called prodes.

So that's something that I would like to double check or confirm.

affair King.

That's nice and tunnel of working.

yeah, I see what it is.

okay.

related products.

an FAQ here.

So once again, this FAQ wise I think would make a lot of sense for posters as well.

what I don't necessarily like is that it's like full width.

it's fine on mobile probably, but on desktop the line width is way too white.

good.

So lastly, I'll go into the water bottles before I do a few mobile thingies.

the thing that I notice is that this product image kind of breaks the flow, due to the background or.

Yeah, I think this one has a background, the other might be transparent.

I see Some color pickers.

And here I do see a fana from Price.

so that's something that I would also like to recommend with things, like posters instead of the get 100 for this amount.

we have filters.

I can hide.

It's interesting.

Also kind of cool that it goes into the full width.

So there's a lot of subcategories.

And it's kind of interesting that I can also go to, like, cups and other things.

So it's very.

Yeah, it's nice.

I, want a green one.

I immediately see only green products.

That's something that I like.

I can design this online.

of options.

an eco choice thingy.

So all of them are.

one bamboo puddle.

Okay, if you say so.

this one I like.

It's pretty.

And here we have some colors.

silver, green, silver, white, purple.

Five more.

Some are not available or not in stock.

okay.

is this silver or is it RVs?

there can be some design.

I can pick laser engraving, but I can also have something with colors.

Okay.

when I do one color, I can pick the position.

So this is all around the bottle or is it halfway over the bottle?

I think it's all the way around, but it's a guess.

If I do two colors.

I can't do that.

I'm not quite sure why, but I'm sure there's a reason for that.

And here we have the price per item.

so that's really interesting because then I would love to see that, the amount of money saved.

So let's say if I see.

So this one for five, you pay 50.

So it's like, 10 per item.

yeah.

This is a huge difference.

I, think maybe.

Yeah, I'm wondering if the discount should be between them or more to the left.

But I think this is an interesting one.

And this is something that I would recommend doing with the posters as well.

so here the description was open.

And there's nothing that's different in here.

yeah, that's, pretty much it.

I did see one more thing that I would like to share.

I did a page speed check.

this is the first time I ran it on a page.

So if I would do it again, things would probably be cached and be a lot faster.

But on mobile, the performance really took a hit.

and that has to do with the large content paint.

13.4 seconds.

This could seriously damage your performance.

Well, it is the performance, but what I mean is it could increase your bounce rate, hurt your conversion, increase cart abandonment.

Like, this is a very big one.

I'm not doing a technical audit, but I would recommend having a look at some of the things that are really, hurting your page speed.

so that could be anything from scripts or loading times or anything worth looking into.

Google says right here there's a five megabytes worth of scripts being loaded.

Google CDN is one megabyte.

Hello, Print.

The inter font.

seems to be almost one megabyte.

It's the truth type font.

So free tip from Flip, use the WWF or at least a web font version and you've already saved 1 megabyte, which is a lot.

Cool.

one more thing.

I will have to do a bit of, technical magic.

Here we go.

And I will actually pause the recording for one bit.

So this is my mobile screen.

As you can see there's the cookie thingy.

it's a pretty long one.

It's not like a cookie warning that I normally see.

I'm also wondering if that should not be a more traditional cookie warning.

Visually the horizontal line is very dark.

The accept all kind of falls in two lines which is annoying.

this could be a bit of a better thingy, but it's a cookie thing.

so I'm going to go into a product.

I have no idea how your conversion rate is on desktop versus mobile.

how many orders on mobile there even are because of course the uploading files is a bit more technical but I could imagine that people would order the items and then upload the things on desktop as well.

I don't see a use case where a lot of people would go through that on mobile.

Maybe with Canva there was a lot.

so I will go into let's pick a product roll up banners and I see the excellent four star five.

Yeah, 4.5 rating.

I don't know if this is the default trustpilot mobile but maybe like include like the number or the amount of reviews because there are a lot.

it also takes up a bit of space.

you could consider like attaching it to that dark top header, underneath the hello print logo.

the breadcrumbs are in my opinion a level too far.

I would normally say replace the word home with like a home icon, then remove the first slash and just do one category higher.

So right now there's the klamedrugwerk and then it says roll up banners twice.

So maybe just either allow people to go back to roll up banner so they can pick a different roll up banner, or go to the Klama to the quirk.

so in here I would, Yeah, so I'm missing some actions here.

I don't see.

Yeah, okay.

Normally I would say I don't see like an add to cart thing or like configure your product.

the carousel is okay.

It's not great.

I think the thumbnails could be better.

I won't talk about the photos that are shown but it works.

And then we have the choose format.

the text is super small.

I think especially on mobile the spacing between the items are inconsistent.

So horizontally there's like a very small size between.

I think they could both be wider.

We could fill up the width of the phone so there's some white space on the right side.

That doesn't really make much sense.

And I would just want to see all the items and say, like, okay, this is the one that I need.

Then I would like it to kind of close or shut down because now I still see some items taking up the space.

the cassettes.

There's just one choice.

I'm pretty sure that's fine.

you could question that.

If there's only one choice, do we want to show the option or not?

Same goes for material.

How many do you want?

This is also fine.

so it gives me that same annoying warning that I would love to have seen differently.

sure why that one opened.

Hey.

Okay, now I'm just scrolling, but I noticed that the user menu, opened twice when I was scrolling here.

expect a delivery date.

other than that, it looks fine.

I think the order button, the main call to action could be a bit bigger.

prices, excluding vat.

I, don't think you would need to say price total.

Maybe just make the real price bigger and the green discount price thinner.

or maybe even consider, save 111 Euros.

once again, the menu opens, which is really annoying.

when I scroll down, I see this banner, which looks really messy and unreadable.

there's a YouTube video, there's the reviews, the FAQ that's kind of.

I don't know why the font changes when I open it.

So this feels a bit messy.

this is okay.

so those were just some quick observations on mobile, in hindsight, make things more compact.

I maybe consider removing those buttons on top on mobile because the real estate is very rare.

basically, to me, the biggest thing here that I see is that you're losing like 40% of your screen size on stuff that doesn't deserve 40% of the screen size.

I also miss maybe something even above the hello print.

something about ordering or delivered within so many days or 100% happiness guarantee.

yeah.

visually there's also some inconsistency in the icon size.

I think so.

It seems the search is smaller than the icons on the right side.

Visually, the account icon also feels bigger than the shopping bag icon, but that's just, visually.

So with that, I hope I've been able to give you, some ideas and at least share my thoughts and experiences on using the website.

like I said, there's a notion page that will be very extensive with a lot of points.

I hope you enjoyed watching this recording.

It's pretty lengthy, so I hope you've gotten through it.

feel free to use that notion file to reference it.

like I said, if you have any questions, about this, feel free to contact Niels if you would like to connect with me.

you're more than welcome.

but I would recommend to guide your questions regarding, this, quick scan, to Niels.

Thank you so much for watching.

I hope it's been helpful to you, and you've been able to draw some inspiration from this.

And with the changes you're definitely, going to make with this, you'll have a positive impact on your conversion rate.

Thank you so much.

It's been an absolute pleasure.

And I hope I'd be able to help you with any design related matters in the future.

Thank you.